PRODUCT DESCRIPTION
Chroma Absolu brings breakthrough innovation to the luxury colour care market. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target challenges that damaged, color-treated hair clients face.
The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, & color instability and dullness. The innovative formulas provide 90% more strength***, 74% more shine****. After 6 weeks, 92% color intensity is preserved**.
How it works? By decoding the 3 layers of damage of color treated hair, Chroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to target the different types of color induced damage to help revive the hair.
Bain Chroma Respect
-Intense nourishment for a softer fiber with reduced porosity to help retain color for longer
- Hair looks healthier and after 6 weeks, up to 92% of colour intensity is preserved.** Who is it for?
Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny and dull colored hair.
THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones
THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture
THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage
* Instrumental test. Soin Acide and Serum vs classic shampoo with sensitised hair
**Instrumental test. 21 applications of Bain and Soin Acide vs first day of colour
***Instrumental test. Bain Riche and Mask vs classic shampoo with sensitised hair
**** Instrumental test. Compared to before treatment with Bain
PRODUCT BENEFITS
Infused with Amino Acid and Centella Asiatica, this conditioner is able to penetrate deep into the fiber core, for 86% stronger strands* and reduce fiber porosity for a brighter longer lasting color. This advanced formula helps protect hair from hard water-stripping properties during shower*. Use after use, hair becomes healthier and up to 92% of color intensity is preserved after 6 weeks**. 8/10 consumers claim their hair feels healthy & that the regimen is lightweight on hair***. *INSTRUMENTAL TESTS ** INSTRUMENTAL TEST: BAIN CHROMA RESPECT + FONDANT CICA CHROMA *** CONSUMER TEST: BAIN CHROMA RESPECT + FONDANT CICA CHROMA + SERUM CHROMA THERMIQUE
HOW TO USE
BAIN CHROMA RESPECT
STEP 1: Wet hair thoroughly and apply a coin-sized amount.
STEP 2: Lather by adding a little water and emulsify.
STEP 3: Rinse thoroughly. .
FONDANT CICA CHROMA
STEP 1 : Apply a coin-sized amount to towel dried hair.
STEP 2: Leave in for 2-5 mins.
STEP 3: Emulsify and rinse. .
INGREDIENTS
BAIN CHROMA RESPECT
AQUA / WATER / EAU • SODIUM C14-16 OLEFIN SULFONATE • COCAMIDE MEA • GLYCERIN • COCAMIDOPROPYL BETAINE • GLYCOL DISTEARATE • SODIUM LAUROYL SARCOSINATE • HEXYLENE GLYCOL • CITRIC ACID • SODIUM HYDROXIDE • SODIUM CHLORIDE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • COCO-BETAINE • SODIUM BENZOATE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SALICYLIC ACID • CARBOMER • BENZOIC ACID • POLYQUATERNIUM-7 • LINALOOL • LIMONENE • SODIUM HYALURONATE • ARGININE • CENTELLA ASIATICA EXTRACT • LACTIC ACID • CI 17200 / RED 33 • CI 19140 / YELLOW 5 • PARFUM / FRAGRANCE.
FONDANT CICA CHROMA
AQUA / WATER / EAU • CETEARYL ALCOHOL • DICETYLDIMONIUM CHLORIDE • CETRIMONIUM CHLORIDE • DIMETHICONE • CETYL ESTERS • SODIUM BENZOATE • ISOPROPYL ALCOHOL • ARGININE • CITRIC ACID • AMODIMETHICONE • TRIDECETH-10 • TARTARIC ACID • CHLORHEXIDINE DIGLUCONATE • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • LINALOOL • TRIDECETH-3 • LIMONENE • SODIUM HYALURONATE • CENTELLA ASIATICA EXTRACT • LACTIC ACID • ACETIC ACID • TRISODIUM HEDTA • CI 17200 / RED 33 • CI 19140 / YELLOW 5 • PARFUM / FRAGRANCE.
